Wednesday, May 7, 2014

Military Ads: Propaganda of Pride

With the situation in Ukraine escalating and May 9 around the corner, it seems quite timely that the Russian Ministry of Defense released a new ad to get everyone pumped about the greatness of the Russian Armed Forces. Military service in Russia is still conscription-based, but the objective here is not recruitment -- rather grandeur, confidence, and pride (the Russian military has rarely been a tolerable place). Take a look:


The first few lines of the voice-over:
"This... is the first day of your NEW life.
What was yesterday, doesn't matter.
Who you were before, doesn't bother anyone anymore.
The only thing that matters now is who will you be TODAY."
You get the gist of it.