Friday, January 31, 2014

Sochi 2014 Video Series: Part II

Who said public diplomacy and charm offensives during the Olympic period are limited to the host? This time the update comes from the U.S. State Department itself. Uplifting music and diversity are yet again set to inspire wonder and awe


Courtesy of Mr. McFaul.

Very curious if the other MFAs will be following suit...

Sunday, January 19, 2014

Winter is Coming...

...and by "winter", I mean the Winter Olympics in Sochi. There are less than three weeks left. [I hear the fans of the "Game of Thrones" might have to wait a little longer.]

And although every nation, small and big -- but especially big -- is gearing up to demonstrate to the world how much wonder and awe their very own athletes can inspire, the real charm offensive is expected to be put up by Russia. As the host of the 22nd Winter Olympics, the public diplomacy stage is all Russia's to take. How successful it all is or will be, I'll try and address at some other point. At the moment, though, I just wanted to highlight *some* of the media hype [there's more; much more...].

I'm not into sports, especially the winter ones. The only bit I'd care to watch is, perhaps, the figure skating. Yet, I've been having a blast observing some of the ways various countries -- and media -- are trying to present their super-human athletes, along with the amazing work they'll be doing, covering Sochi and the Olympics.