Tuesday, July 24, 2012

No more "Alyona Show"

According to the latest info, Alyona Minkovski, the host of "The Alyona Show" on RT, will be joining the HuffPost Live online video service.

My sympathies to all the fans...



The first question I had when I saw the news was whether she will be taking this up in addition to her RT job, taking the show with her to HuffPost Live, or leaving both, RT and the show for good. Although there seems to be no detail on any of these just yet, a tweet from Alyona herself, yesterday, suggests that the show will be ending soon:



The HuffPost Live countdown site suggests that there are at least some 21 days before its launch, so the show will be on RT for another couple of weeks or so.



The website also suggests that HuffPost Live is recruiting actively. So, it would be very interesting to hear whether Alyona just got a better offer or if, just by chance, was looking for a "better" way out of RT.

I doubt we will ever know, of course, but this can potentially be a significant "loss" for the Kremlin-financed network, since her show is among the most watched RT programs, if not the most popular program on the English-language channels. I don't think there is any hard evidence to support this suggestion, but it is certainly the case if we go by anecdotal evidence. If nothing else, she was on the 2011 "Forbes 30 Under 30" list in the Media category: let's face it, quite a big deal for a 25-year-old RT employee.

Since its debut in 2009, "The Alyona Show" was, perhaps, the most recognized program on and, therefore, some sort of a "flagship brand" for RT. If we are to go with YouTube statistics, the number of subscribers for her channel is about 1/3 of total subscribers to RTAmerica's channel. Her show is certainly more popular than the other - presumably popular and "loud" programs - such as the "Kaiser Report" or Julian Assange's "The World Tomorrow" (although I do recognize that the latter is much more recent than "The Alyona Show"). RT will have to work hard to make up for this.

Interestingly enough, there are no official statements about this neither on RT's website, nor on its general or American Twitter feeds, and not even by the tweeprolific Editor-in-Chief Margarita Simonyan (at the time of this writing, at least). I am sure they are not at all happy about this news.

Alyona's official RT profile suggests that she was born in Moscow, raised in California, and attended UC Santa Cruz, majoring in Political Science and minoring in Film and Digital Media. Her show is (should I say, "was"?) certainly controversial, if not outright outrageous (just as RT's "public diplomacy" itself). The description states:
Based out of RT's Washington D.C. Bureau, The Alyona Show is what you wish you could see on mainstream television. Alyona Minkovski offers a fresh perspective on U.S. and world politics by covering bold and daring stories no one else dares to touch. It's an hour you'll never forget.
The question now is whether Alyona will adopt a similar line and tone with the HuffPost Live, or part with her over-dramatic conspiratorial drive.

Meanwhile, when coming up with a replacement, the issue for RT will be whether to stick with the ever-present "question-the-$#!^-out-of-everything" public diplomacy approach, or to get someone perceived at least a little less "propagandistic" for the job...

8 comments:

  1. More of the same please! America needs a boot in the ass, it's a mess, a large Mac joke. Palin considered a credible politician says it all!

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  2. it's all relative, however. isn't it?

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  3. I loved alyona on RT and will miss the show. find your 'propogandist' comment typical of someone who believes the pap fed us by mainstream. They are the true propogandists. alyona did a little to redress the balance.

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  4. ah, I'm glad to see so many responses from her fans. just a small correction: I was not the one who made the "propagandist" comment. please do check the provided links, before you misunderstand the post.

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  5. Well, I am sad that my pd crush is moving on to greener pastures.

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  6. lol. well, Paul, I've already expressed my condolences. she's not getting off the (web)TV, though, so you can still take in her pearls... it just won't be "PD" as much, anymore.

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  7. Without Alyona there is nothing to watch on TV. When Alyona was on TV, I would rush home from work to watch. Now, I don't rush home. This is really depressing.

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  8. oh no! In need of a [new] TV mistress?

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