"Selective Processing: A Strategic Challenge for Public Diplomacy. An Alternative Approach to Russian Public Diplomacy in the United States." Gnovis Journal, Issue II, Spring 2012, Volume XII
ABSTRACT: The information age has made public diplomacy an integral component of statecraft. In essence, public diplomacy is transnational and cross-cultural strategic communication that aims to inform and engage foreign publics. Yet, developments in information and communication technologies (ICTs) have also made it much more difficult to overcome the cacophony and noise, especially in contexts where the audience is not predisposed to listening in the first place. Therefore, there is a need to approach the challenge through alternative communication strategies, incorporating them into the overall nature as well as specific techniques of any public diplomacy strategy. This analysis looks at the case of Russian public diplomacy in the United States, where, even twenty years after the end of the Cold War and various public diplomacy initiatives, public attitude towards Russia is still largely negative. The paper posits that selective processing of information is a potential explanation and suggests relational and network-based approaches to improve the effectiveness of Russian public diplomacy in the US.
This was based on a paper for a communication theory class I took, and one of the building blocks of my final project. Yet, it is still very much a work in progress. That is especially why I would appreciate any feedback, comments and suggestions.
Image from Demotivated Pictures.