Friday, April 30, 2010

Transatlantic Images: the brand problem

The human mind needs shortcuts to simplify the environment and make sense of the world. When these shortcuts are limited to this, however, it might be problematic.

(Image courtesy of InfoGraphic World. Click to enlarge.)

And, of course, the reaction:

(This image was shared on Imgur.)

This is, certainly, an overly-simplified/exaggerated way of expressing the "generally held" perceptions. And yet, these are also images that nations have to counter: after all, nation branding is all about images and "first things that come to mind."

Just some food for thought...

[See a related post here.]


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