Wednesday, March 24, 2010

Swim-brief public diplomacy: à la Lukashenko

The Belarusian President has been exploring new avenues of diplomacy over the past week and, apparently, he made sure not to neglect the public diplomacy element, either. During his visit to Venezuela several days ago, he gave an interview to Argentinean Diario La Nacion newspaper on the beach wearing his swim briefs, which, just by the way, were red and green: the colors of the official Belarusian flag. The staged appearance in front of the camera also featured the President telling the Argentinean reporter about his country and people "who are the most beautiful in the world", while presenting him with two guide-albums on Belarus.

And hereby the Great Bat'ko joins the "Semi-Naked Club" of leaders from around the world who promote themselves and their countries by showing some skin!

It's noteworthy, though, that Belarus has been making the news over the past days, with Lukashenko's visit to Latin America, where he secured multiple bilateral deals, especially in the energy sphere. What is more, just a couple of hours ago, China officially announced that it will be lending $1 billion to Belarus on "favorable terms." Wonder where all this is going...


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